Why it is important to trademark your business name and logo?

It is always beneficial to trademark your name and logo in this era of Digital Marketing. Trademarks and a brand’s reputation in the market influences consumer purchase decisions. It is important for every business owner to understand the significance of trademarking their business. A trademark protects any symbol, slogan, logo or image associated with your business from plagiarism and reuse of your creative assets.

Benefits

Trademarks serve as an effective communication tool that can convey logical and emotional attributes about you or your company. It is a way of representing your company’s reputation and the specific products and services you provide. You have the option of trademarking any symbol or image not just necessarily your name.

Trademark helps give your brand an identity, so it is easy for your customers to find you. Due to intensive competition in the marketplace, it gets hard for businesses to stand out of the crowd. Customers can recognize your business immediately by looking at the trademark and are able to know the reputation you have set for your business and what kind of business they are dealing with. This way there is a lesser chance that your customers will look for other alternatives.

Trademark acts as a valuable asset for your business, as the growth of your business can add more value to your brand. It not only adds value but it generates pathway for business expansion opportunities from one industry to another. Similar to a real estate that can be bought, sold or licensed for example renting or leasing trademarks are kept as property assets of your business.

In addition, trademarks give your brand and trademarks a legal legitimacy. A registered trademark gives you the exclusive rights to use your particular symbols, imageries, logos, and any other such asset. Without a registered trademark, there’s no legal prohibition for other businesses that may want to adopt your symbols for their own commercial uses.

Each year, thousands of applications for trademark are submitted to the Patent Office. It is always recommended to get your trademarks’ process started as soon as it is possible. Businesses also have the option to submit an application called “intent to use” a symbol, slogan, logo or images before they even behind their process of trademarking.

You don’t need a lawyer to get your trademark process started. However, an agency of the department of commerce called the United States Patent and Trademark Office strongly recommends hiring an attorney who specializes in trademark law. A specialized attorney will be able to guide your through the application process as there is a series of legal requirements which needs to be completed in order to successfully trademark your logo and other brand identities associated with your business